{"product_id":"an-informal-guide-to-workwear","title":"An Informal Guide to Workwear","description":"\u003cp style=\"text-align: right;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA fascinating book that explores the world of workwear and how it transformed from functional garments into cornerstones of modern style. Through an in-depth review of history, materials, manufacturing methods, and cultural contexts, the book reveals how items of clothing born out of everyday necessity became icons of fashion, durability, and authenticity. In a world of fast fashion, workwear represents a conscious and sustainable alternative, based on quality, utility, and long-lasting durability. Examples discussed include: the beret identified with figures like Claude Monet and Che Guevara, blue jeans – America's gift to the world, Winston Churchill's wartime siren suit, and the work coat worn by Christian Dior as a symbol of identification with his atelier workers. The book, accompanied by vivid illustrations by Michael Perkin, offers a deep and inspiring look at how workwear has shaped – and continues to shape – the language of contemporary fashion.\u003c\/span\u003e\u003c\/p\u003e","brand":"RIZZOLI","offers":[{"title":"Blue \/ OS","offer_id":47416056807636,"sku":"AN INFORMAL GUI--35--OS","price":195.0,"currency_code":"ILS","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0002\/5909\/6585\/files\/an-informal-guide-to-workwear-3669938.jpg?v=1778153349","url":"https:\/\/verner.co.il\/he\/products\/an-informal-guide-to-workwear","provider":"VERNER","version":"1.0","type":"link"}